Here’s an article that could be very short, since the answer to the question can be summed up in just one word: yes, affiliation is for everyone.
Indeed, affiliation is a
performance marketing solution
. So, whether you’re a small business, a site owner looking to monetize your traffic or a multinational : everyone can do affiliation on their own scale.
I’m sure you’d like to know more. So let’s go into a little more detail.
Affiliation: a digital marketing lever that meets the needs of all companies
The principle of affiliation is simple: it’s a partnership between an advertiser (called the affiliator) and a publisher site (called the affiliate). Between the two, it is possible to find an intermediary (a
affiliation platform
).
In this way, the advertiser uses its affiliate partner’s audience to sell its products and services and/or improve its visibility on the web.
Affiliation from the advertiser’s point of view
As an advertiser, you want to create profitable advertising campaigns. Affiliation being a performance-driven business leverageit offers an excellent
ROI
.
Why ? Because affiliates are remunerated according to their results. As a result, by setting up a
remuneration method
that’s attractive to both parties (CPC, CPL or CPA, for example), you don’t have to bear the high cost of setting up advertising campaigns with uncertain returns.
Now you know that even a very small business or even a self-employed person can use
affiliation
to increase your profile and/or sales.
Affiliate marketing from the publisher’s point of view
On the publisher side, we have a different strategy. Here, the aim is not to improve visibility, since the affiliate has a commercial role. This means that they must offer their affiliate partner’s service or product to their users.
Therefore, to be successful in affiliate marketing and generate income, you need to have a solid user base and strong traffic on your site.
You’ve got it: for a publisher’s site, it’s advisable, first and foremost, to work on your traffic. The more visitors you have, the better your chances of making money.
However, if you’re a content publisher, be careful not to offer your users just anything. You must stay within your editorial line and be sure to highlight ads or products of real interest to your audience.
Tips for successful affiliate campaigns
Today, affiliation has been transformed to adapt to today’s digital environment and the desires of modern Internet users. So, in addition to traditional banners, cashback, promotional codes, e-mailing and shopping guides, it’s now possible to call on the services of influencers who are experts in affiliation.
In doing so, we recommend that you take the time to define your objectives and
your targets
. This will enable you to pull the right lever at the right time. So you can be sure of creating high-performance, profitable campaigns.
Obviously, this requires an attractive (for the affiliate) and profitable (for you) partnership. If need be, don’t hesitate to offer temporary animations and a commission boost to encourage your affiliates to promote your products and brand.
Don’t forget to your conversion tunnel. In fact, the different affiliation formats adapt to different phases of this famous tunnel. As an affiliate program creator, you need to remove all disincentives to purchase or lead. That’s why it’s important to retain your prospects and customers at every stage of your conversion tunnel. For example, a shopping guide would be better placed at the beginning of the tunnel (to attract the user), while couponing or cash-back would be better placed in the conversion phase (at the moment of purchase).
Of course, it is advisable to consider the design of your advertising elements. This could be a promotional code, an e-mail prospecting kit or a product feed. In all cases, you need to help your affiliate partner as much as possible to enable them to recommend or sell you effectively.
The last essential element for a successful affiliate campaign: powerful tools to monitor the performance of your campaigns and the results of your affiliates. This is important to see what works and what doesn’t. But also, and above all, to pay your partners according to their results. In this regard, it is important to note that all affiliate program is based on tracking software. This is an important element, as it enables you to track your partners’ results and pay them accurately. Of course, to guarantee a relationship that works, you also have to pay them on time.
The advantages of using an affiliation platform
Big or small: many companies that want to get started in affiliate marketing often use affiliation platforms to help them. It’s thanks to these intermediaries that affiliation has gained in accessibility.
Acting as an intermediary between the advertiser and the affiliate, the affiliation platform facilitates the relationship and subsequent partnership. What’s more, it provides tools (such as sophisticated tracking software), a dedicated interface with a wealth of statistics and invaluable advice.
Whether you’re an advertiser or a publisher, the affiliation platform is an excellent way to test this performance marketing lever or to improve your performance and ROI..
If you would like to find out more, please do not hesitate to contact us. Especially if you operate in the fashion or home sectors and are looking for a highly-qualified affinity network specialized in these two worlds.
Affiliation Marketing at your fingertips
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