Arkheus launches ReachTargeting in partnership with Sirdata, a unique lever combining retargeting and audience extension 100% based on performance
Dedicated to retail and e-commerce players, this unique solution multiplies the impact of campaigns by increasing the pool of qualified audiences. The advertiser only pays for the result.
Levallois-Perret, June 8, 2020 – Digital agency Arkheus launches its ReachTargeting solution in partnership with data and privacy specialist Sirdata. This innovative lever combines the virtues of retargeting with the strength of audience extension: the brand retargets recent visitors to its site who have shown an interest in its products while attracting new consumers whose profiles are most likely to convert there.
By increasing the impact of campaigns without taking any risk for the advertiser, who only pays for the result, ReachTargeting is an offer specially designed to support e-merchants and retailers in reviving their economic activity .
Tailor-made support
All the intelligence of ReachTargeting is in its ability to combine retargeting with a tailor-made audience extension. In retargeting, the advertiser re-engages its most interested visitors. In the audience extension, he will look for new visitors who are most likely to be interested in his products.
It is by analyzing the meaning of the most visited pages of the advertiser’s site that Sirdata defines the qualified audience segments to prioritize for ReachTargeting . “The segments are designed on a case-by-case basis according to the semantics and meaning specific to each advertiser’s site”, explains Philippe Baron, media director at Sirdata.
This semantic analysis representative of the brand’s activity is then associated with Internet users, close to the purchase intention, having visited affinity content on the web. Additional segments, available in the Audiences by Sirdata platform, can also be used at any time.
“Thanks to this information, the campaign is displayed to opt-in audiences similar to the brand’s customers, browsing 100% brand safe and premium sites,” says Emmanuelle Lazko, CEO of Arkheus. By improving the relevance of targeting new visitors, ReachTargeting increases qualified on-site traffic.
And that’s not all: the performance analysis is maintained throughout the activation, the delivery framework and the placements within each site are constantly optimized in order to achieve the KPIs set by the brand and his consulting agency.
Visibility, notoriety, visits and conversions without risk taking
“Arkheus has enabled us to increase our visibility on specialized sites and to acquire new customers. The optimizations made since the beginning of our collaboration allow our campaign to be always efficient and the results are there both in terms of new customers and turnover generated”, declares Victor Lavenas, CRM manager at Mathon. , specialist in the online sale of kitchen utensils.
Invoiced only by performance – by sale for retargeting and by visit for audience extension targeting – the advertiser is guaranteed to obtain a better return on his investment in a qualitative environment that respects the privacy of Internet users. The transparency is total: all the statistics of the campaign as well as the details of the distribution framework are available in a dedicated space.
ReachTargeting in two words
- New concept combining retargeting and audience extension
- The advertiser re-engages its most interested visitors while reaching new audiences likely to convert
- The target audience pool is growing significantly
- Qualified on-site visits are growing
- The advertiser only pays for the result
- Solution dedicated to e-commerce and retail players
- Brand safety and consumer privacy
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About Arkheus: Arkheus is a performance-oriented digital marketing agency for e-commerce and retail players. Created in 2013 by e-marketing and e-commerce experts, Arkheus supports brands such as MATHON, MILIBOO, MAISON BERGER, 4PIEDS, in their online acquisition strategies. Its approach relies on data, technology and industry expertise to engage and convert prospects into customers. The agency activates paid search, RTB / programmatic, social Ads, Amazon Ads and affiliate marketing campaigns with Casaneo, its integrated affiliate platform dedicated to the home and fashion worlds.
About Sirdata: Sirdata, an independent Young Innovative Company founded in 2012, specializes in data and privacy. In addition to “Audiences”, Sirdata offers a semantic intelligence offer to its customers in order to provide them with an immediate consent-aware and cookieless response. Sirdata has unique know-how in the management of Consent Management Platforms (CMP) distributed to sites and networks (ad networks, ad-networks, advertisers, first-party data providers for retargeting, etc.). All of the company’s solutions are natively integrated with secure tools on the market (DSP, SSP, DMP, CRM, etc.). Sirdata is headquartered in Paris, France.
